The Herberger Theater Center is seeking a Marketing Manager to lead the coordination and execution of marketing and promotion for the Herberger Theater Center (HTC). This team member will lead a team focused on increasing ticket sales and exposure for performances and programs at HTC through internal and external efforts. The Marketing Manager must be motivated and enthusiastic about HTC, live performance and the arts, as well as demonstrate a genuine care and concern from the quality and convenience of the guest’s experience. Supervises Marketing & Communications Coordinator and the Graphics Designer. Relies on experience and judgment to accomplish goals. The Marketing Manager is an integral part of the organization and is proactively involved in staff team activities. A wide degree of creativity and latitude is expected. Reports to President & CEO. Position is full-time, salaried and exempt. Salary range: $55,000-$60,000 plus benefits package that includes medical and dental insurance (90%), paid vacation, paid sick leave, and paid holidays. Send resume and references to resumes@herbergertheater.org. The Herberger Theater Center is committed to providing all employees and applicants for employment equal employment opportunities.
ABOUT THE POSITION:
SUMMARY: The Marketing Manager is responsible for coordination and execution of marketing and promotion for the Herberger Theater Center (HTC). The Marketing Manager will lead a team to increase ticket sales and exposure for performances and programs at HTC through internal and external efforts. The Marketing Manager must be motivated and enthusiastic about HTC, live performance and the arts, as well as demonstrate a genuine care and concern from the quality and convenience of the guest’s experience. Relies on experience and judgment to accomplish goals. The Marketing Manager is an integral part of the organization and is proactively involved in staff team activities. A wide degree of creativity and latitude is expected. Reports to President & CEO.
KEY ROLES AND RESPONSIBILITIES:
- I. Planning and Execution
- Develop Marketing Strategies: Create and implement comprehensive marketing plans to promote events, shows, programs, and the venue itself.
- Market Research: Conduct market analysis to understand audience preferences, industry trends, and competitive landscape.
- Budget Management: Develop and manage the marketing budget, ensuring cost-effective strategies and achieving ROI.
- II. Event Promotion and Campaigns
- Campaign Management: Plan and execute marketing campaigns across various channels, including digital, print, and OOH.
- Content Creation: Oversee the development of promotional materials, such as brochures, posters, advertisements, and digital content.
- Media Relations: Establish and maintain positive relationships with media outlets, coordinate press releases, and manage media inquiries.
- III. Digital Marketing
- Website Management: Oversee the content and functionality of the venue’s website to ensure up-to-date information and user engagement.
- Social Media: Develop and manage social media strategies to increase engagement, followers, and promotion of events.
- Email Marketing: Create and manage email marketing campaigns to communicate with email subscribers, ticket buyers and potential guests.
- IV. Sales and Ticketing
- Collaborate with Event Sales Teams: Work closely with the Box Office and President to develop promotional offers, group sales strategies, and special packages.
- Ticketing Strategy: Develop and implement strategies to maximize ticket sales and occupancy rates.
- V. Audience Engagement and Community Outreach
- Audience Development: Implement strategies to attract new audiences while retaining existing patrons/guests.
- Community Partnerships: Participate in the fostering of relationships with local businesses, schools, and community organizations to promote the venue and its events.
- Guest Experience: Ensure a positive Guest experience from marketing communications through to event attendance.
- VI. Analytics and Reporting
- Performance Analysis: Monitor and analyze the performance of marketing campaigns using analytics tools.
- Reporting: Prepare detailed reports on campaign performance, ticket sales, and audience demographics to inform future marketing strategies.
- VII. Team Management
- Leadership: Lead and motivate a team of marketing Associates, providing guidance and support.
- Collaboration: Work collaboratively with other departments such as operations, finance, and artistic directors to align marketing strategies with overall venue goals.
- VIII. Creativity and Innovation
- Innovative Approaches: Develop creative marketing ideas to differentiate the venue and its offerings from competitors.
- Adaptability: Stay abreast of new marketing trends and technologies, and adapt strategies as needed to stay relevant.
REQUIRED KNOWLEDGE:
- Strong leadership, project management, and communication skills;
- Proficiency in digital marketing and advertising tools and platforms, and knowledge of current and emerging trends;
- Experience with website management, specifically WordPress, is desirable;
- Basic Windows-based PC operation including understanding of Microsoft Office 365, Outlook, Word and Excel.
REQUIRED ABILITIES:
- Lead by professional example at all times and promote a respectful, team-minded work environment;
- Provides a professional image at all times through appearance and dress;
- Represent the company to guests and clients in a positive manner at all times;
- Solution mindset, exceptional organizational skills, and an eye for detail;
- Ability to analyze operating conditions and problems, and recommend or take appropriate action;
- Physical ability to lift 50lbs and work long hours when needed;
- Learn job related material primarily through oral instruction and observation which takes place mainly in an on-the-job training setting;
- Ability to express self clearly and concisely;
- Communicate in the English language with individuals in a face-to-face one-on-one setting, virtual meetings or by telephone;
- Ability to establish and maintain effective professional relationships with users, city officials and the general public.
ADDITIONAL REQUIREMENTS:
- Must be able to work irregular hours, evenings, and weekends;
- All other job duties and special projects as deemed fair & necessary to the success of Herberger Theater Center.
ACCEPTABLE EXPERIENCE AND TRAINING:
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Experience: Two to three years proven experience in marketing, preferably within the performing arts or entertainment industry.
- Other combinations of experience and education that meet the minimum requirements may be substituted.
COMMITMENT TO EQUAL EMPLOYMENT OPPORTUNITIES:
The Herberger Theater Center is committed to providing all employees and applicants for employment equal employment opportunities without discrimination on the basis of race, age, sex, religion, color, national origin or ancestry, disability or medical condition, genetic information, pregnancy, childbirth, marital status or veteran status, sexual orientation or any other status protected under federal, state or local laws.
HOW TO APPLY:
Send cover letter, resume, references and salary requirements to resumes@herbergertheater.org
Position is opened until filled.
No phone calls, please.
The post Marketing Manager | Herberger Theater Center appeared first on Arizona Commission on the Arts.